PDF Download - GPI Selected Articles Series - Sales & Marketing - Increasing Sales - Volume 6 PDF Download - GPI Selected Articles Series - Sales & Marketing - Increasing Sales - Volume 6

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A collection of articles concerning increasing sales, expanding market share, differentiating good and bad customers, capitalizing on a company’s competitive advantages, and exploring other possible ideas to boost any company’s bottom line. 

GPI 305 – Pay your vendor as fast as he wants IF he is also a customer who buys from you.  
GPI 309 – Teach your customers something valuable about the goods or services you sell, and they will not forget the source.   
GPI 323 – Analyze customer debit memos to see what has perturbed your customers enough to bill you for it.   
GPI 340 – People flock to those with answers, so give them out freely and watch your traffic rise.      
GPI 341 – Give your product to an engineering school and offer substantial awards for the best useable design improvement submissions.   
GPI 342 – Give your product to an art school and offer substantial awards for the best useable design improvement.    
GPI 344 – What do your customers hear when your employees put their incoming telephone call on hold?     
GPI 345 – Add a telephone menu option on your main menu for callers to opt to listen to this week’s specials.   
GPI 360 – A, B and C customers are not the same dollar-wise. Assign your customers a priority ranking and spend accordingly.    
GPI 420 – What can you give away that your competitors cannot? (What is your competitive advantage?)  
GPI 421 – Start a “Yes” campaign and stress to customers all the things your company can do.    
GPI 424 – Pass out “I wish …” cards and get great ideas from your customers.   
GPI 433 –Ask your customers questions and quickly understand what you are missing in the market. 
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A collection of articles concerning increasing sales, expanding market share, differentiating good and bad customers, capitalizing on a company’s competitive advantages, and exploring other possible ideas to boost any company’s bottom line. 

GPI 305 – Pay your vendor as fast as he wants IF he is also a customer who buys from you.  
GPI 309 – Teach your customers something valuable about the goods or services you sell, and they will not forget the source.   
GPI 323 – Analyze customer debit memos to see what has perturbed your customers enough to bill you for it.   
GPI 340 – People flock to those with answers, so give them out freely and watch your traffic rise.      
GPI 341 – Give your product to an engineering school and offer substantial awards for the best useable design improvement submissions.   
GPI 342 – Give your product to an art school and offer substantial awards for the best useable design improvement.    
GPI 344 – What do your customers hear when your employees put their incoming telephone call on hold?     
GPI 345 – Add a telephone menu option on your main menu for callers to opt to listen to this week’s specials.   
GPI 360 – A, B and C customers are not the same dollar-wise. Assign your customers a priority ranking and spend accordingly.    
GPI 420 – What can you give away that your competitors cannot? (What is your competitive advantage?)  
GPI 421 – Start a “Yes” campaign and stress to customers all the things your company can do.    
GPI 424 – Pass out “I wish …” cards and get great ideas from your customers.   
GPI 433 –Ask your customers questions and quickly understand what you are missing in the market. 
A collection of articles concerning increasing sales, expanding market share, differentiating good and bad customers, capitalizing on a company’s competitive advantages, and exploring other possible ideas to boost any company’s bottom line. 

GPI 305 – Pay your vendor as fast as he wants IF he is also a customer who buys from you.  
GPI 309 – Teach your customers something valuable about the goods or services you sell, and they will not forget the source.   
GPI 323 – Analyze customer debit memos to see what has perturbed your customers enough to bill you for it.   
GPI 340 – People flock to those with answers, so give them out freely and watch your traffic rise.      
GPI 341 – Give your product to an engineering school and offer substantial awards for the best useable design improvement submissions.   
GPI 342 – Give your product to an art school and offer substantial awards for the best useable design improvement.    
GPI 344 – What do your customers hear when your employees put their incoming telephone call on hold?     
GPI 345 – Add a telephone menu option on your main menu for callers to opt to listen to this week’s specials.   
GPI 360 – A, B and C customers are not the same dollar-wise. Assign your customers a priority ranking and spend accordingly.    
GPI 420 – What can you give away that your competitors cannot? (What is your competitive advantage?)  
GPI 421 – Start a “Yes” campaign and stress to customers all the things your company can do.    
GPI 424 – Pass out “I wish …” cards and get great ideas from your customers.   
GPI 433 –Ask your customers questions and quickly understand what you are missing in the market. 

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Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

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