PDF Download - GPI Selected Articles Series - Sales & Marketing - Increasing Sales - Volume 3 PDF Download - GPI Selected Articles Series - Sales & Marketing - Increasing Sales - Volume 3

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A collection of articles concerning increasing sales, expanding market share, differentiating good and bad customers, capitalizing on a company’s competitive advantages, and exploring other possible ideas to boost any company’s bottom line. 

GPI 006 - Tell customers when to order; offer free email reminders to check stock and place orders!  
GPI 030 - Does your receptionist turn off callers?  Does she imply "I am bored as hell - what do you want?” when she talks to your customers?  
GPI 033 - Is it hard to find your telephone number or website address?  Do not ignore this simple basic of advertising --- make it easy to reach your firm!   
GPI 036 - Do not use industry terms when trying to reach customers; you will turn them off --- talk the customers' language.   
GPI 037 - Talk about what you can do rather than what your competitor does not --- forget attack ads!    
GPI 039 - Print the original due date on your packing list so when you deliver early, it reminds your customer you are dependable!   
GPI 040 - Do more than you promise; surprise and delight the customer.    
GPI 043 - How can customers contact you after hours; put your telephone number on the front door!    
GPI 047 - Put candy in the mouths of your visitors before they leave; they will not forget the association - sweet taste, great company!   
GPI 048 - Get visitors busy, mesmerized and thinking while waiting; convince them to buy something or to tell you a great idea!   
GPI 049 - Write a company timeline to demonstrate company firsts:  keep it current and fresh.   
GPI 051 - Advertise on your invoices - teach your customers something daily!    
GPI 067 - Check on your company's service independently to ensure quality.    
GPI 107 - Ask for cheap and fast advice about making product changes; ask your own employees!  
GPI 119 - Use magnetic signs in front of your facility - put a different one up each day.


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A collection of articles concerning increasing sales, expanding market share, differentiating good and bad customers, capitalizing on a company’s competitive advantages, and exploring other possible ideas to boost any company’s bottom line. 

GPI 006 - Tell customers when to order; offer free email reminders to check stock and place orders!  
GPI 030 - Does your receptionist turn off callers?  Does she imply "I am bored as hell - what do you want?” when she talks to your customers?  
GPI 033 - Is it hard to find your telephone number or website address?  Do not ignore this simple basic of advertising --- make it easy to reach your firm!   
GPI 036 - Do not use industry terms when trying to reach customers; you will turn them off --- talk the customers' language.   
GPI 037 - Talk about what you can do rather than what your competitor does not --- forget attack ads!    
GPI 039 - Print the original due date on your packing list so when you deliver early, it reminds your customer you are dependable!   
GPI 040 - Do more than you promise; surprise and delight the customer.    
GPI 043 - How can customers contact you after hours; put your telephone number on the front door!    
GPI 047 - Put candy in the mouths of your visitors before they leave; they will not forget the association - sweet taste, great company!   
GPI 048 - Get visitors busy, mesmerized and thinking while waiting; convince them to buy something or to tell you a great idea!   
GPI 049 - Write a company timeline to demonstrate company firsts:  keep it current and fresh.   
GPI 051 - Advertise on your invoices - teach your customers something daily!    
GPI 067 - Check on your company's service independently to ensure quality.    
GPI 107 - Ask for cheap and fast advice about making product changes; ask your own employees!  
GPI 119 - Use magnetic signs in front of your facility - put a different one up each day.


A collection of articles concerning increasing sales, expanding market share, differentiating good and bad customers, capitalizing on a company’s competitive advantages, and exploring other possible ideas to boost any company’s bottom line. 

GPI 006 - Tell customers when to order; offer free email reminders to check stock and place orders!  
GPI 030 - Does your receptionist turn off callers?  Does she imply "I am bored as hell - what do you want?” when she talks to your customers?  
GPI 033 - Is it hard to find your telephone number or website address?  Do not ignore this simple basic of advertising --- make it easy to reach your firm!   
GPI 036 - Do not use industry terms when trying to reach customers; you will turn them off --- talk the customers' language.   
GPI 037 - Talk about what you can do rather than what your competitor does not --- forget attack ads!    
GPI 039 - Print the original due date on your packing list so when you deliver early, it reminds your customer you are dependable!   
GPI 040 - Do more than you promise; surprise and delight the customer.    
GPI 043 - How can customers contact you after hours; put your telephone number on the front door!    
GPI 047 - Put candy in the mouths of your visitors before they leave; they will not forget the association - sweet taste, great company!   
GPI 048 - Get visitors busy, mesmerized and thinking while waiting; convince them to buy something or to tell you a great idea!   
GPI 049 - Write a company timeline to demonstrate company firsts:  keep it current and fresh.   
GPI 051 - Advertise on your invoices - teach your customers something daily!    
GPI 067 - Check on your company's service independently to ensure quality.    
GPI 107 - Ask for cheap and fast advice about making product changes; ask your own employees!  
GPI 119 - Use magnetic signs in front of your facility - put a different one up each day.


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You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

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When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the 'Complete Orders' link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

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